Custom BI dashboard for businesses | Use case | Bloonde Soluciones Tecnológicas

Most companies have their data spread across dozens of tools: the ERP, the CRM, spreadsheets, e-commerce platforms, marketing tools. Every department manages its own numbers and, when the time comes to make a strategic decision, nobody has the full picture.

A custom Business Intelligence dashboard solves this problem: it centralises data from all your sources into a single interactive panel, updated in real time, with the KPIs that truly matter to your business. It's not a static report — it's a living tool that answers questions.

At Bloonde we design BI dashboards for SMEs that need real visibility into their business without investing in complex data infrastructure or prohibitively expensive enterprise software licences.

Business Intelligence dashboard with real-time enterprise KPIs

The problem it solves

Executives and middle managers at SMEs make decisions based on fragmented, outdated data — or simply on gut feeling. Every department has its own version of reality, and the only way to get a global view is to manually compile data from multiple sources into spreadsheets.

This manual process not only consumes hours every week, but also introduces errors, creates contradictory versions, and leaves unanswered the questions that arise in the day-to-day running of the business.

Data scattered across silos

ERP, CRM, e-commerce, marketing, accounting: each tool holds valuable data that never gets cross-referenced.

Slow, manual reporting

Preparing a monthly report takes hours of copying data between spreadsheets, with a high risk of errors and outdated versions.

Uninformed decision-making

Without consolidated, up-to-date data, strategic decisions are based on feelings rather than real business evidence.

No real-time visibility

Key business indicators are reviewed once a month — when problems have already occurred and opportunities have been missed.

Too many disconnected tools

Each department works with its own applications and metrics, creating an incomplete and contradictory view of performance.

How it works

We build your BI dashboard in 4 phases, each validated with you before moving forward:

01

Data & KPI audit

We identify your company's data sources, define the key KPIs by area (sales, finance, operations, marketing), and design the dashboard architecture.

02

Data source integration

We connect all your sources via APIs, native connectors, or automated ETL: ERP, CRM, Google Analytics, e-commerce platforms, spreadsheets, and databases.

03

Dashboard design & development

We create interactive visualisations tailored to each user profile: executive view for leadership, operational detail for middle managers, and automatic alerts for critical KPIs.

04

Deployment, training & evolution

We deploy the dashboard, train your team to get the most out of it, and establish a continuous improvement cycle to add new metrics as your business evolves.

Key benefits

360° business view in a single panel

All sales, finance, marketing, and operations KPIs centralised in an interactive dashboard, accessible from any device.

Real-time data

Forget static monthly reports. Your dashboard reflects the current state of the business with automatic updates.

Evidence-based decisions

Every strategic decision is backed by consolidated, verified data — not gut feelings or outdated spreadsheets.

Hours saved on manual reporting

Reports that used to take hours of manual preparation are generated automatically, freeing up time for value-added analysis.

Proactive alerts for deviations

The system notifies you when a KPI deviates from its expected range, allowing you to act before the problem escalates.

Scalable as you grow

The dashboard evolves with your business: new data sources, new KPIs, and new users are integrated seamlessly.

Technologies we use

Power BI / Metabase

Data visualisation platforms for creating interactive dashboards with filters, drill-down, and automated exports.

ETL with Python / Apache Airflow

Extract, transform, and load pipelines that automate the integration of multiple sources into a data warehouse.

PostgreSQL / MySQL

Robust relational databases for securely and scalably storing and consolidating business data.

REST APIs & native connectors

Integrations with ERPs, CRMs, e-commerce platforms, and SaaS tools via standard APIs and specific connectors.

Laravel + PHP

Custom backend for business logic, dashboard access permissions, and automated periodic reporting.

Case study: distributor with scattered data

Scenario

A distributor with 3 branches and 40 employees managed its data across 5 different tools: ERP, CRM, Excel, e-commerce platform, and invoicing software. Every month, the controller spent 3 days preparing a management report that was already outdated by the time it was ready.

Challenge

Centralise data from all sources into a single dashboard that allowed leadership and area managers to check KPIs in real time, without relying on manual reports.

Solution

We designed a BI dashboard with Metabase connected to a PostgreSQL data warehouse. We automated daily data ingestion via ETL from the ERP, CRM, and e-commerce platform. We created specific views for leadership (executive summary), sales (pipeline and revenue), and logistics (stock and orders).

-85%

Reporting time

Real time

Data available in

+70%

Data-driven decisions

48h

Incidents detected earlier

Frequently asked questions

How much does a custom BI dashboard cost?

The cost depends on the number of data sources, the complexity of the KPIs, and the number of users. At Bloonde we work with budgets tailored to SMEs — from basic dashboards with 2–3 sources to advanced solutions with a data warehouse and automated ETL.

How long until it's operational?

A functional BI dashboard can be ready in 3–6 weeks, depending on the complexity. The first 2 weeks cover auditing and data integration, followed by design, development, and training.

Do I need technical skills to use the dashboard?

No. We design intuitive dashboards built for business users, not for technicians. We include training for your team and user documentation.

Can new data sources be added later?

Yes. The architecture we implement is modular: new sources, KPIs, and views can be added without redesigning the entire system.

Is the data secure?

Yes. We implement role-based access control, encryption in transit and at rest, and GDPR compliance. Data is stored on European servers.

Can I access it from my phone?

Yes. The dashboards are responsive and accessible from any device with a browser. Email or Slack alerts can also be configured.